Research and monitoring of competitors' advertisements on all types of transport

We will promptly provide information on placement of your competitors’ advertisements on all types of transport or we will analyze the market segment in general in any region of Russia. We will estimate the budgets and a share in the market of advertising on transport at advertisers that you are interested in.

Our capabilities allow us to conduct global research in the sphere of advertisement placement on any types of transport you are interested in as soon as possible. The peculiarity of this advertising medium is its mobility, especially for passenger transport - taxis, minibuses and buses. The management of ATE (auto transport enterprises) does not give willingly the passes to vehicle parks where vehicles are at night, and it is impossible to catch the vehicle on the route even knowing the timetable. We regularly check the placement of advertisements for our customers, and we know the features and specifics of advertising in every region of Russia. Here are the main types of advertising on transport that we explore:

— Route taxis and buses. Monitoring of competitors' advertisements on the boards of buses and route taxis in any region and city of Russia.

Research methodology:

1. The list of advertisers under research is indicated.
2. The types of transport under investigation are specified
3. The location of the transport monitoring is selected - a city, a vehicle park or a bus stop in any city in Russia.
4. At the selected location, all suitable types of transport are investigated, all advertisement placements inside and (or) on the outer sides of the vehicle are registered.
5. A report containing a detailed list of all registered advertisers and photos of these placements are provided.

 

— Metro. Advertising research and monitoring of the competitors’ advertisement placements in the Metro - trains, platforms, escalators, passages.

Research methodology:

1. The list of advertisers under research is indicated.
2. The types of advertisement placement in the metro are specified - advertisements in train cars, on station platforms, in vestibules, on escalators or in passages.
3. Location of advertisements in the Metro - the whole city, a line or a specific train is selected.
4. At the selected location, all samples of advertisements are examined and recorded.
5. A report containing a detailed list of all registered advertisers and photos of these placements are provided.

 

— Electric trains and Railway Express trains. The analysis of advertising campaigns in electric trains and specialized trains - Aeroexpress, Sapsan, Lastochka, Allegro and others

Research methodology:

1. The list of advertisers under research is indicated
2. The types of trains studied and their numbers are specified.
3. On the selected train, during the parking, all the samples of advertisements are examined and registered.
4. A report containing a detailed list of all registered advertisers and photos of these placements are provided.

As an option, the study can be supplemented by assessment of the budgets for the placement of the advertisements on transport to be researched. Using open sources, we estimate the cost of advertisements of your competitors or a group of advertisers in general, which will help you to form a complete picture of the situation in this segment of the market.