Monitoring of indoor advertising. General analysis of Indoor advertising market

We will promptly provide the information on the placement of indoor advertisements * of your competitors or we will analyze the market segment in general in any region of Russia. We will estimate the budgets and market share in the indoor advertising market, collect all the interesting information on market operators in any city of Russia and evaluate the quality of their work.

Our capabilities allow us to conduct global research in the field of indoor advertising on any sites you are interested in - gas stations, business centers, shopping centers, restaurants, colleges, schools, airports, hospitals, polyclinics, pharmacies, MFC, etc. Research objects can be both Media screens and various light boxes, posters, stickers, displays or stands with promotional materials.

The indoor advertising market is very diverse, and has a weak degree of consolidation - it consists of many independent operators without the dominant position of certain companies. In a number of regions, indoor advertising operators are either absent at all or work semi-legally. Knowing the local specifics and periodically checking the placements for our customers, we can provide the exhaustive data on any segment of indoor advertising in any city in Russia.

We provide analysis of advertising companies of competitors in indoor advertising according to 2 methodologies:

1. Selective control – monitoring the indoor placements in several selected points of each operator.

 

What is required from the Customer:

1. To name the interesting brands or categories of advertisers in the regions /cities you are interested in

2. To specify the segments of advertising in the premises and types of advertising media.

Research Methodology: Our local employees visit the selected addresses for each of the surveyed indoor operators, and record all the interesting advertisements in the buildings - record their addresses and make photo / video reports on their placement. In the cases with video screens, a fully broadcast advertising block is recorded, and the timing and duration of each of the commercials is registered.

 

Pros / Cons:

+ Speed - detour and processing of a small number of points speeds up the process greatly.

+ Cost - we provide a selective cross-section, and we go around a small number of points.

+ Large Scale - with the same speed we will investigate for you the market of indoor advertising in one city or in the whole country.

- The error as for local advertisers - in indoor advertising the share of small and medium-sized businesses which prefer to be located in close proximity to their facilities (cafe, hairdresser, shop) is large. At selective measurements it will be impossible to present a picture of local placements.

 

Full control - monitoring of all indoor placements

 

What is required from the Customer:

1. To name the interesting brands or categories of advertisers in the regions /cities you are interested in.

2. To specify the segments of advertising in the premises and types of advertising media.

Research Methodology: Our local employees visit the selected addresses for each of the surveyed indoor operators, and record all the interesting advertisements in the buildings - record their addresses and make photo / video reports on their placement. In the cases with video screens, a fully broadcast advertising block is recorded, and the timing and duration of each of the commercials is registered.

 

Pros / Cons:

+ A complete picture of all placements, including local advertisers.

+ Analysis of the functionality of equipment in the network under investigation and assessment of the quality of premises and accommodation.

+Large Scale - with the same speed we will investigate for you the market of indoor advertising in one city or in the whole country.

- Cost and Speed - we physically go through all the addresses of the Indoor Network, and provide a full analysis of its work. This increases the overall cost of work and affects its speed.

 

Each of the studies carried out, optionally can be supplemented by the following data:

 

Assessment of the budgets of competitors or the market segment as a whole for the placement of indoor advertisements.

Having examined the volumes and shares of placements of indoor advertisements, we turn to open sources and estimate the cost of these placements. As a result, not only the full picture of the placement of the required advertisers is built up, but also their financial component **.

 

Evaluation of the quality of work of advertising contractors in indoor advertising in each city of Russia.

Indoor advertising operators have a lot of inventory, which you need to monitor constantly. For example, we often see non-working or not working properly monitors, advertisements on which are broadcasted without sound or the screen itself is blocked. With our help, you can quickly and inexpensively see how the affairs of the indoor advertising operator really are, and in what state its equipment is.

 

* Indoor advertising - indoor advertising (interior advertising, IndoorAdvertising) - the type of advertisements placed on a stationary basis inside public premises. ** The evaluation of the budgets of competitors is provided from open sources at base prices and does not include possible discounts / extra charge or special conditions.