History of “Otkrytye Media”
In 2016, we provided rebranding and changed our name. The Company "Otkrytye Vitriny" became "Otkrytye Media". Contracts for monitoring the advertising were concluded with all the stakeholders of the group of four leading mobile operators - Beeline, Megafon, MTS, Tele2 as well as with other companies.
In 2015 the company maintained its leading positions in the field of monitoring of advertisement placements and was actively developing some additional opportunities. Number of the presence localities became over 1500 making our geography and possibilities absolutely unique.
In 2013 the monitoring project came up to such volumes that it became impossible to process the data in manual mode. The unique information monitoring system was created which allowed to put together all the information that came to us from hundreds of people across the country and to speed up the information processing. Customers were able to see the incoming information in real time, and to provide the access to this information for their regional offices and contractors.
The crisis in 2008-2009 had a great negative impact on the market of printed advertising media, the company's turnover fell during the year by 70%, most of the customers became bankrupts or were close to it.
In 2009 at the height of the crisis the company was restructured. Some shareholders left the Company and there was a great reduction of the staff and movement from the centre of Moscow to a cheaper office on the outskirts. The decisions on business development in 2 new directions such as market research and transport services were made. This allowed not only to successfully survive the crisis, but also to run the next innovation in the advertising market - a project for independent monitoring of advertising structures. As usual, it caused a lot of skepticism in the advertising market, we were told that we did not understand anything in the advertisement because there were other laws and we were wasting our time.
Being novices in this area, we not only broke the stereotypes and proved the need for independent audit of large advertising companies, but also created a convenient tool for its implementation. It became a
By the end of 2007 all the major publishing houses that produced promotional materials had become the company's customers and the distribution network of free newspapers and magazines had begun to count thousands of points and had penetrated all the segments of the consumer market.
In 2003 a group of graduates of higher educational institutions of the capital – MSTU named after Bauman and the RSU of Oil and Gas named after Gubkin, launched the project for free distribution of newspapers and magazines - "Otkrytye Vitriny". Despite the critical attitude to the idea from the old-timers in the market, the project quickly proved its effectiveness and forever changed the Moscow market of press distribution, breaking the stereotypes that the distribution of publications is only their sale.